We are open to any web advertising opportunities that our readers would appreciate. If you have a proposal for a web ad please contact [email protected]
We offer two digital ad packages:
Prime Ad Placement: $150 a month ($100 for print advertisers).
A rotating scroll of all of our prime ads is embedded within each article. Ads within the text of stories are the gold standard because people reading an article are guaranteed to look at them. Your ad will also appear on the sidebar sitewide, and in a rotating scroll at the bottom of certain static pages. On longer articles, this slider will appear as many as six times. Your ad will also be embedded several times a month in emails sent to our followers.
Sidebar Only Ads: $60 a Month or $200 for Four Months.
They can also be negotiated for longer or shorter amounts of time as brief as a week.
Ads on the sidebar will only appear prominently to computer users, those visiting on phones and certain tablets must scroll past the article they are reading to see them. Roughly 55% of our visitors are on desktops or laptops. Fewer people will see your ad here which is why the sidebar rate is lower. Sidebar ads are well suited to items for immediate purchase by people sitting at their computers, such as books or albums. They also serve as a “Save The Date”notice for an event. Your sidebar ad will also be embedded several times a month in emails sent to our followers.
Preview Story Included
When possible, we will post an event preview article on the website timed in conjunction with your ad. It may or may not run in the print paper but will be shared on our Facebook page, and with our email list. This can be adapted from a press release, be a relevant story submitted by an event artist or director, or be written by us after talking to a featured artist about the event. To maintain journalistic integrity there is no guarantee of an event preview story, and they won’t be subject to your editing, but we do prioritize giving this added boost to advertisers.
Bypass Ad Blockers
Unlike Google ads, our ads will not be blocked by adblockers. And unlike Google or Facebook who will put your ad in front of anyone who likes “jazz”, our ads will reach only people who love Ragtime, Traditional Jazz, and Swing. Don’t waste money reaching the wrong people! We pride ourselves on producing results for our advertisers. If we think you’d be a bad fit we promise we’ll tell you so.
(These numbers do not reflect those using browser settings that prohibit tracking, estimated to be around 20% of web traffic.)
We have grown in online traffic for 25 consecutive months. We currently have a baseline of around 800 visitors a day. In April 2020 the site received 42,015 visits from 36,021 unique visitors who viewed a total of 58,886 pages. While this was an unusually good month we expect a baseline near 30,000 visitors going forward. We net about 25 new online subscribers and several print subscribers each month.
Visitors in April 2020 were 60% male.
52% were over 55, 28% were 35-54, 21% were under 35.
71% were from the US or Canada, 6% from Japan, 4% from the UK and the rest from Italy, Australia, Germany, Netherlands, France, Sweden and several other European countries in that order.
Our web ads averaged over 200 clicks each in April 2020. That isn’t accounting for clicks from the emails or Facebook shares of the story about your event. These are real people with a real interest in attending jazz events or buying jazz albums.
Ads in our Print Edition:
A postcard-sized ad:
(3.5″ by 5″) would be $240 per year (twelve issues). Small (2.5″ square) ads are
$100 per year; 2.5″ by 5″ are $200.
Monthly display ads are as follows, with a 10% discount for multiple issues:
Full Page: $360 per insertion
Size: 10in.wide x 15.75in.deep
3/4-Page: $290 per insertion
Sizes: 10in.wide x 12in.deep
7.5in.wide x 15.75in.deep
2/3-Page: $262 per insertion
Size: 10in.wide x 11in.deep
1/2-Page: $210 per insertion
Sizes: 10in.wide x 8in.deep
7.5in.wide x 10.5in.deep
5in.wide x 15.75in.deep
Full CMYK or RGB Color: $100 per page (prorated according to the size of the ad).
1/4-Page: $130 per insertion
Sizes: 5in.wide x 8in.deep
7.5in.wide x 5in.deep
We can use high-quality PDF and JPEG files, 300 dpi if possible. We want your ad to be clear and sharp.