We are open to any web advertising opportunities that our readers would appreciate. If you have a proposal for a web ad please contact Joe Bebco, Associate Editor/Webmaster. Ask about our special package for promotion of virtual events, it includes everything below plus a few extras specific to livestreams at no additional cost.
Standard Digital Ad Package
$200 a month ($150 for print advertisers).
We have room for a maximum of five advertisers at a time. We could fit more ads with individual pricing for each location but we prefer to be sure that every advertiser gets maximum exposure. Depending on the length of an article your ad may appear as many as three times on the page, and it will appear at least twice most of the time.
Three of the five ads running will appear across the top of the PC view of the site. The other two will appear in the text of most articles following the 3rd and 5th paragraphs. If an article is longer the three ads from the banner will appear following paragraphs 9, 14, and 19. All five ads will appear on the sidebar of the website, which appears nearly site wide. If you are on a computer the sidebar is at your right, on a phone it follows the main text of an article.
Specific placement of an ad within this framework is at out discretion based primarily on aesthetics — as other ads come and go, yours will move. There are advantages to each location based on whether the viewer is on a phone or PC, the length of the article the reader lands on, and other factors. They balance out.
Email Support Included
As part of the ad package your ad will be included in 6-8 emails a month to the over 3200 people who enjoy our mailing list. Our list has an open rate of 40% and all of the ads receive clicks with every email (on average).
Bypass Ad Blockers
Unlike Google ads, our ads will not be blocked by adblockers. And unlike Google or Facebook who will put your ad in front of anyone who likes “jazz”, our ads will reach only people who love Ragtime, Traditional Jazz, and Swing. Don’t waste money reaching the wrong people! We pride ourselves on producing results for our advertisers, and providing our readers ads they want to see. If we think you’d be a bad fit we promise we’ll tell you so.
In August 2022 we averaged 1,143 unique visitors a day and had 35,454 unique visitors total. They cumulatively visited 39,313 times and saw 47,978 pages. We expect a baseline of at least 25k monthly visitors going forward and have a goal of averaging 75k unique monthly visitors by 2023.
Each August 2022 web ad was seen more than 50,000 times, counting email opens and not counting multiple exposures on the same page as Google AdSense or Facebook would. At $200 for our full price ad package that meant 250 exposures to 177 different jazz fans for every $1 spent.
Visitors in August 2022 were 62% female.
43% were over 55, 31% were 35-54, and 26% were between 18-35. This continues a demographic trend toward a younger and more female audience as the site grows, with a full 12% of visitors being 18-24.
73% were from the US or Canada, 8% from the UK, 2% from Australia, and 2% or less each from a number of European countries.
These are real people with a real interest in attending jazz events, reading jazz books, or buying jazz albums.
Ads in our Print Edition:
The print edition is mailed to 1000 of the most influential musicians, writers, organizers and fans in the United States, and a few more overseas. Additional copies are distributed at major traditional jazz festivals and to artists featured in an issue for distribution at their events.
A postcard-sized ad:
(3.5″ by 5″) would be $240 per year (twelve issues). Small (2.5″ square) ads are
$100 per year; 2.5″ by 5″ are $200.
Monthly display ads are as follows, with a 10% discount for multiple issues:
Full Page: $360 per insertion
Size: 10in.wide x 15.75in.deep
3/4-Page: $290 per insertion
Sizes: 10in.wide x 12in.deep
7.5in.wide x 15.75in.deep
2/3-Page: $262 per insertion
Size: 10in.wide x 11in.deep
1/2-Page: $210 per insertion
Sizes: 10in.wide x 8in.deep
7.5in.wide x 10.5in.deep
5in.wide x 15.75in.deep
Full CMYK or RGB Color: $100 per page (prorated according to the size of the ad).
1/4-Page: $130 per insertion
Sizes: 5in.wide x 8in.deep
7.5in.wide x 5in.deep
We can use high-quality PDF and JPEG files, 300 dpi if possible. We want your ad to be clear and sharp.