We are open to any web advertising opportunities that our readers would appreciate. If you have a proposal for a web ad please contact firstname.lastname@example.org.
Unlike Google ads, our ads will not be blocked by adblockers. And unlike Google or Facebook who will put your ad in front of anyone who likes “jazz”, our ads will reach only people who love Ragtime, Traditional Jazz, and Swing. Don’t waste money reaching the wrong people! We pride ourselves on producing results for our advertisers. If we think you’d be a bad fit with us we promise we’ll tell you so.
When possible, we will post an event preview article on the website timed in conjunction with your ad. It may or may not run in the print paper but will be shared on our Facebook page, and with our email list. This can be adapted from a press release, be a relevant story submitted by an event artist or director, or be written by us after talking to a featured artist about the event. To maintain journalistic integrity there is no guarantee of an event preview story, and they won’t be subject to your editing, but we do prioritize giving this added boost to advertisers.
We offer two ad packages:
Prime Ad Placement: $150 a month ($100 for print advertisers).
A rotating scroll of all of our prime ads is embedded within each article. Ads within the text of stories are the gold standard because people reading an article are guaranteed to look at them. Your ad will also appear on the sidebar sitewide, and in a rotating scroll at the bottom of certain static pages. On longer articles, this slider will appear as many as six times. Your ad will also be embedded several times a month in emails sent to our followers.
Sidebar Only Ads: $60 a Month or $200 for Four Months.
They can also be negotiated for longer or shorter amounts of time as brief as a week.
Ads on the sidebar will only appear prominently to computer users, those visiting on phones and certain tablets must scroll past the article they are reading to see them. Roughly 50% of our visitors are on desktops or laptops. Fewer people will see your ad here which is why the sidebar rate is lower. Sidebar ads are well suited to items for immediate purchase by people already sitting at their computers, such as books or albums, or as a “Save The Date” early notice of an event. Your ad will also be embedded several times a month in emails sent to our followers.
We have grown in online traffic for 19 consecutive months. We currently have a baseline of around 400 visitors a day with a large spike when a breaking news item goes viral. In September the site received 12,531 visits and 22,164 pageviews. We are in a growing phase averaging 15-20 new online only subscriptions a month.
Ads in our Print Edition:
A postcard-sized ad:
(3.5″ by 5″) would be $240 per year (twelve issues). Small (2.5″ square) ads are
$100 per year; 2.5″ by 5″ are $200.
Monthly display ads are as follows, with a 10% discount for multiple issues:
Full Page: $360 per insertion
Size: 10in.wide x 15.75in.deep
3/4-Page: $290 per insertion
Sizes: 10in.wide x 12in.deep
7.5in.wide x 15.75in.deep
2/3-Page: $262 per insertion
Size: 10in.wide x 11in.deep
1/2-Page: $210 per insertion
Sizes: 10in.wide x 8in.deep
7.5in.wide x 10.5in.deep
5in.wide x 15.75in.deep
Full CMYK or RGB Color: $100 per page (prorated according to the size of the ad).
1/4-Page: $130 per insertion
Sizes: 5in.wide x 8in.deep
7.5in.wide x 5in.deep
We can use high-quality PDF and JPEG files, 300 dpi if possible. We want your ad to be clear and sharp.
Scroll through this PDF to get a feel of how your ad will fit in, then contact email@example.com to discuss your ad: