As someone who tours frequently, I find myself more and more impressed with today’s airlines. Not their service, of course, but their unwavering dedication to their business model. The formula of their success? Provide a service that gets you from point A to point B. Nothing new there folks. But here’s the genius: make the basic level of service so intolerable that you, the customer, will be enticed to buy basic human comforts, marketed as “luxury extras.”
Let me expound this strategy with some airline logic, and ask you:
-Are you a hobbit? Or perhaps, a human that lost your legs in a random shark attack? Then you’ll love our economy seating. But perhaps you have two legs and are of average height? No problem! You can pay a little extra for an “economy plus” ticket, offering the legroom of a regular human.
-Boarding the plane from back to front is very efficient, and this method will leave you relaxed and free of stress. But not our shareholders! So instead, we’ve implemented a non-sensical yet lucrative system called priority boarding. With a small payment, you can board first, sit back, relax, and watch all the “poor people” pile in like cattle.
And the list goes on. Now, I know airline travel sounds like a crappy experience, folks. But you’re looking at it the wrong way. Don’t think of it as hours of cramped discomfort. Think of it as a small sacrifice. An i
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